DSP and stores - Anyone else get the feeling they might be sweetening?

Erik - I deleted my last post because it was not really addressing your concerns WRT:DSP components.

No worries, it wasn’t just about DSP, it was also just about weird experiences.

But aren’t the stores that use acoustic tuning devices/baffles/reflectors doing exactly the same thing ???
- they too are modifying the sound of the speakers - just using a different method.

My concern is not that dealers demonstrate the gear in the best light, but that they do so in a transparent and up front manner. I don’t even mind if they use DSP or tone controls, but that they let you know what they are doing. In the case of the Wilsons for instance, I’m pretty sure they had turned the tweeter up as high as they could.

The reason DSP is dangerous is how easy it is to hide it. I could invite you over to listen to my system, and you’d not know unless I told you.  For instance, I could bulk alter my entire music collection over night, and then you wouldn't even know if you were listening to original recordings or my alterations.

If I see acoustic panels, hell, that’s another sales opportunity! :)

No but anything is possible so always best to ask questions. 

If I see acoustic panels, hell, that’s another sales opportunity!

Well, considering that trying to get a room in the best acoustic shape, I would think adding panels to be something encouraged. If it adds to the sale, it seems to make sense to me, both in terms of making the sale as well as an add-on purchase.

With regards to DSP, I concur wholeheartedly. If recordings are altered and that isn't disclosed, then there is no way to know how a speaker or system actually sounds. 
(Now that I think of it, just about all the dealers seem to be using music from local NAS's and whatever server they choose. It wouldn't be hard to tweak the settings to make it a bit juicier).
Bob

I haven’t had any such experiences. As to DSP, my impression is, the average dealer doesn’t have the patience or knowledge to set it up well. Maybe things have changed.

As to honesty and forthrightness, I guess we have good dealers here (Portland, OR). I have dealt with four or five of them, and I can’t think of one that would want to sell you speakers you don’t like or that won’t sound good in your room. Nor can I imagine any of them tweaking the speakers in a misleading way.

A dealer that doesn’t let you play your own music? Odd, and a red flag for sure!

My local shop has room treatments, but there are no other gizmos employed. Not even higher end power cords or speaker wires. All pretty basic stuff really. Always tough to demo a speaker in a store of any kind. Room variations are simply too great. Put a deposit down (if required) and take a floor set home... your gear, your music, your room.