Store auditioning and then buying on-line from others. How do you feel about it ?

@inna "but who cares, right?"

Only you can answer that ethical riddle for yourself. Others of us may wish to develop long-term business friendships built on trust, knowledge, shared interests, and honest dealing. As we know, lowest pricing isn't always the answer to life's questions. Nor is it always the answer to developing a great audio system.  Top-flight brick and mortar dealers (audio and otherwise) add value for their customers. Those who don't or can't see that value will look elsewhere, of course. Dealers who don't add enough value to enough customers obviously will find other pursuits.

...wrong.

I have never walked into a brick-and-mortar shop without the motivation, funds, and a price in my head that I would be willing to pay if the demoed equipment passes muster and the retailer will negotiate. Otherwise it’s a waste of time and energy all around. Get your jollies at the audio shows; do business with the retailer.

It is wrong an unfair. It costs them money to have a room, to have gear... It's not only the time spent with the customer. And it is not sustainable behavior. It will kill stores on the long run, just like book stores and Amazon. 

Ok- so let's put this in concrete terms. Item X available at a traditional store for $2,000, new with warranty, and available on line, new with warranty, for exactly 1/2 the price. As a consumer, are you obligated to sustain the brick and mortar retailer above your own pecuniary interests?