Gene Simmons says the rock business is dead


I saw an interview last week on Axis T.V. The interviewer was Dan Rather and he was talking to Gene Simmons of Kiss. Gene said the "Rock business is in the coffin and the nails are in"

Do you think the rock business is dead? Or is Gene just being his dramatic self?
taters
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Well, from his era, where Kiss had lunchboxes, action figures,comic books, and coffins, and anything else they could exploit, yes. Gene would sell his mother to turn a dime. From.a purely marketing/merchandizing angle, Kiss were very innovative. Shame their music wasn't .Still like their debut LP.
Very true, Phasecorrect. And since the days of Kiss's large merchandising sales and mega record sales are over, Rock is dead, as far as Gene is concerned. A case of ego and tunnelvision.
He may be right, he may be wrong. How do you prove it? It's just an opinion. Who cares what Gene Simmons says?