Many nice gents in this site, highly reputable common folks audiophiles like @lalitk @wig and others have mentioned these, so it’s probably time to create a specific thread on Zavfino, a direct sales cables company based in Canada with presence ‘ distributors in US, also direct:

I took the advice of these folks with a power cord, the Prima MK2

I could not be happier with this cord, something that would easily cost $2,000 or even $3,000 from other better known cable makers. It’s outstanding, for about $500. Absolutely amazing build, and packaging too. It sounds great, very quiet. I am sure the cheaper PC, the Majestic at $390 is very good too: 
I now have the Prima speaker cables on my way. Call me “sold”.

No BS, truly top quality cables company that flies under the radar. Very affordable too. Take a look. No relation to the company, just a happy first time customer, thanks to my Audiogon friends here

Anybody know if the Prima speaker cables are more on the forward side of their presentation or do they set the stage back just a bit?

I would not call Prima (and the Darts) having the stage placed behind the speakers. I have had many speaker cables over the years, and some were really behind the speakers. Some too forward. IMO, from all the cables I have owned, and I don’t claim to have owned them all, the Zavfino are just right on that regard