Many nice gents in this site, highly reputable common folks audiophiles like @lalitk @wig and others have mentioned these, so it’s probably time to create a specific thread on Zavfino, a direct sales cables company based in Canada with presence ‘ distributors in US, also direct:

I took the advice of these folks with a power cord, the Prima MK2

I could not be happier with this cord, something that would easily cost $2,000 or even $3,000 from other better known cable makers. It’s outstanding, for about $500. Absolutely amazing build, and packaging too. It sounds great, very quiet. I am sure the cheaper PC, the Majestic at $390 is very good too: 
I now have the Prima speaker cables on my way. Call me “sold”.

No BS, truly top quality cables company that flies under the radar. Very affordable too. Take a look. No relation to the company, just a happy first time customer, thanks to my Audiogon friends here

Well, curiosity got the best of me- I ordered the Prima mkII power cord and fusion interconnects. I can honestly say these two cables have had a huge impact on my system. Along with the SR Purple fuse, I am just loving what I’m hearing. I just placed an order for the Prima speaker cables to complete the loom. 

Thanks for starting this thread, Thyname. Otherwise I never would have known about this company and the amazing work they’re doing.

Lalitk, if there’s any other cable company that we need to know about, please share!

Well, @lalitk made me do it 😂🤷‍♂️. The only thing I did was posting a new dedicated Zavfino thread.


Honestly, since I went all in Zavfino, full loom, I stopped looking at cables. Which is a big deal for me. I have spent years, time, and (a lot of) money swapping cables. Until now. That’s it for me


Congratulations on completing the full loom of Zavfino, aren’t they amazing. Since you asked, I do have another cable brand that I am concurrently using with Zavfino. Check out HIJIRI Cables from Combak, Japan. They only have two lines (thank god), one is high performance to cost and cost no object “Million” series. For more details, you can check out these cables at their home page - or in my digital system page. I am using Million series PC, Speaker and Interconnects. 

A word of caution, they are very additive so only try them if you’re ready to fork money for complete loom :-)

I am using Hijiri and love them! Another level based on my experience with these and many other cables. Colin King at Gestalt Audio Design in Nashville is the importer/dealer. I have 5 of their Nagomi power cords and their HCS SC. Just fantastic.

To be fair they are more money.  I still recommend Zavfino for those looking to spend less and still get performance.