Any reputable dealer will allow you to demo cables in your home. Usually the time limit is 30 days.
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I had a good experience and got excellent results by going through the Cable Co., also known as Fatwyre. I auditioned 3 brands of ICs and 3 speaker cables. They charge about 5% of the cable cost to try them. You do need to be sure that you're actually ready to purchase wire if you do this , because if not you've wasted your money. It was definitely worth it to me; the cable Co. guys know their wire and represent about 60 brands. I ended up with mid-priced Synergistic Research ICs and cables-- which is what they recommended. But I liked being able to compare it to other major brands.
I would always try before you buy. People can make recommednations, but they aren't you and your tastes/perceptions are likely different than those making the recommendation. I agree with the recommendation of the Cable Co. I've used them for years and have found some real gems. I don't think you need to be in an immediate buying mode though, because the credits you accrue will be held indefinitely. All in all a great way to go.
Most dealer should probably let their customer have an in home cable trial before buying. Why? because first when you buy your cable new, they are probably has not been break-in should could sound terrible, then after it has break in you are most likely to forget what your previous cable sound like. It is best that you audition a break-in cable before buying it.