WILSON AUDIO/ cost vs. value


wilson ad; absolute sound;issue 162. page 12.... dave wilson states in his ad that wilson loudspeakers have one of the [ lowest ] profit margins in the industry. My question is should wilson make public their profit margin percentage's to back up their claims or is this more hyperbole from a high-end audio manufacturer...
aolmrd1241

Showing 2 responses by porschecab

It is so exciting, after several head to head fights directly with Wilson, to see them reducing their dealer counts. It is also great to see them having loads of issues with quality control. Many issues like the plastic 'save the finish' wrap, when removed from NEW speakers is actually PEELING the finish off. Great job Wilson.

I don't dislike the sonic characteristics of the entire Wilson line, rather feel they are acceptable even for the price. However, their customer service, business practices, and now quality control drives me to every speaker but their own. Any, quite frankly, that is a good thing. I would be one person that would entertain the idea of Wilson folding.

Selling $20,000 average proiced speakers requires better service. Surely reducing dealers can't HELP margins, but maybe making fewer will help get it right.
Goatwuss -

Great moniker, from what/where is it derived?

My experiences are directly related to first hand experiences in several situations. This is not supposed to be a Wilson bashing on my part, just trying to get my point of not caring if their margins are indeed poor.