Phase has to be inverted somewhere, either for TRUE balanced (XLR cable) or FULLY balanced design. It involves extra circuitry that does not make sound more transparent. For short connection, in electrically quiet environment, single ended design might be a better choice. As for the FULLY balance design - it offers slightly* better common mode electrical noise rejection at very high frequencies and cancellation of even harmonics produced by the amps. I don't care for both since my connections are short, while shields and twisted pair, in my XLR cable, work really well. Cancellation of even harmonics, produced by the amp, makes it sounding colder, while odd harmonics, responsible for brightness, are left intact. Also, FULLY balanced amp has practically two amps inside and costs much more. I could buy much better single ended amp instead. That's why I would never buy FULLY balanced amp ("Fully" is not always "Better").
* In order to provide good common mode rejection two halves of FULLY balanced amp cannot be independent. Negative cross-feedback has to be used to equalize gains of each half and that might be far from perfect.
* In order to provide good common mode rejection two halves of FULLY balanced amp cannot be independent. Negative cross-feedback has to be used to equalize gains of each half and that might be far from perfect.