Why "splay" walls 4 custom listening room design?

I'm currious if some of the more informed and experienced audio guys out there can shead some light on this one, or at least add some input? I have been reading some posts on this sight, and others regarding "splaying" walls for better sound in general from a room. I've been in the process of designing a room from scratch, and have some issues of strong doubt regarding the benefits this would hae for my custom listening room. I plan on doing both extensive home theater and 2 channel music listening in the room, and want to design it with the best dimmensions and acoustical attributes and treatments possible.
I have been an avid reader of the Home Theater Architect in Stereophiles Home Theater Magazine since it started, and personally share a lot of the system set up and room design and acoustical approaches that that collumn preaches. Infact I believe the writer of that Article bills himself as the best designer in the business, with the best credentials, and supposedly he designed the Disney Imax venue at Disney world. So it sounds like he knows what he's doing, and is respected and experienced quite well for me to want to believe what he teaches I suppose.
I have also other info from other sources I've acquired over the years, and just don't see what, if any, benefit I would derive from actually designing a room with "non parallel" surfaces. I know I've heard on at least a few occasions on this web site that I've heard people recommend doing the "splayed walls" thing, but I have some questions. If non symetrical splayed wall rooms is the answer for smoothing out bass anomalies more evenly, and taking care of slap echo (which I understand), then how can you expect to get any semblance of symetry with regards to both the speakers and the listeng seats, in a multi seating set up?! My vision of this is that there would have to be speakers in some rather random and non symetrical placings to get good sound overall, and would this be practical for convenience? but what about getting everything symetrically layed out for the overall pressentation and balance with a possible projector screen or monitor, as well as other possible listeners in the room?
It just sounds rather random and non uniform. I am also inclined to believe that having more than one seat in room like this would cause me to have to place chairs all around the room in some rather scatered patterns and placings due to the more random nature of the sound in a more trapezoid shaped splayed walled room. I think in a more symetrical shaped rectangular kind of room I would at least be able to predict what was going to sound like what in different symetrical seating possitions, and I could make things neater and more organized from a design and astetic standpoint, I guess.
Any other input would be appreciated. Does anyone here have any experience with splayed room design? I was once in a room at a local audio store which did a room with splayed walls, and didn't see what the bid deal was. But then I'm new to doing anything this ambitious.
Thanx for any input.