Why not?

I have always wondered why if better cables produce better sound, as appears to be the consensus, I am not aware of any manufacturer that provides an aftermarket quality power cable with their product. If I am wrong please tell me. There may be instances I am not familiar with.

Wouldn't they be in the best position to test or design the optimum cable for their component? Wouldn't it be a great marketing angle to say to the customer does not need to worry or fret about selecting this expensive accessory.

"We know these cables show off our component to best effect and there is not question of listener bias or self interested market hype. We offer you the best cable to use with our components." 

They could make it optional if they wanted to remain price competitive. This same thinking applies to interconnects, especially with manufacturers who make multiple interconnected components. I pose these questions in all sincerity, not particularly wishing to stir the cable controversy pot. But because it is precisely the absence of this practice that most makes me doubt the objective superiority of the whole cable enterprise.

Mostly I would like to know if I am wrong and there are some examples of manufacturers who either include, offer or recommend specific power, interconnect and speaker cable for their products. Thanks community members for offering a place to ask this question that keeps gnawing at me.


I've been using Shunyata gear for power distributors for my reference system and for recording.  I recommend going to their web site and selecting the about button to see their youtube video.  The founder has a really good explanation for the importance and science of providing clean power.

Hope this helps.

It makes no sense. Amp manufacturers supply power cords. People like specialist power cords and are free to buy them. OP’s assertion that amp makers should supply what are essentially specialized boutique cables is silly. End users like to choose their own, and even if the maker supplied a special cable, it might not work optimally in the end user’s system. as others have said. So what is there for me to learn @lovepianos?

I have not read all of the other posts so I may be simply repeating what others have already said. That being said, I think an issue directly relevant to your question is that we all have different tastes and perceptions of what sounds best. I think my system sounds good and if I didn't I would keep working at it until I was satisfied - if you are ever really satisfied for more than a day of so after which you continue looking for improvements. If I think any equipment manufacturer that attempts to tell its customers what sounds best with their equipment will not be well received. We each decide what sounds best and when we think we have achieved synergy with the different pieces of equipment, tweaks, etc. we own or we continue our search -which is really what this hobby is all about- until we find what we think sounds best and no one else can decide that for any one of us. It is in the interest of every equipment manufacturer to keep as many options for sound coloration open in the use of their equipment.