Why no “Break in” period?

If someone does have noisy power putting in the conditioner will have an immediate impact.The noise floor will drop but doesn't mean that their won't be some other changes in sound as the unit breaks in.

As for expectation bias I suppose we all have it,but what do you call it when you get a new 'thing' and it's disappointing and doesn't meet expectations?I'm not able to deny to myself that the 'thing' I was so excited about acquiring sounds like shite.

+1 to what millercarbon said. 
 
-1 to what georghifi said.

Paul McGowan- president of PS Audio states that break in is real and varies widely in the amount of time it takes for audio equipment to reach maximum performance. His company makes both stereo components and power conditioners.

He has an extensive series of  You Tube videos on audio subjects. Each is short in duration and addresses one topic. Very helpful.
David Pritchard

If you suffer from expectation bias and tend to fool yourself, you should not be in this hobby, and I have some $5k cables you might be interested in buying.

"expectation bias"

One of the best statements to be said with new gear, and Ralph (Atmasphere) as far as I know was the first to use it here on Audiogon forums.