I don't disagree with my dissenters on business models, but I disagree with the facts.
I accept the possibility I could be wrong, but it does seem to me the were selling before the announcement. Now, if they WERE sitting on the shelves and dealers had too many, then my whole argument goes out the window.
Further, just my opinion mind you, they were an easy sell. As far as I know, they were they only high end(ish) video player on the market, priced right between consumer disposables and high end (accessible to anyone) and really easy to choose because you can plug them in any way, with any number of better components.
Didn't look like a company on the way out, or in trouble in any way.
Regarding "behind the scenes", trade war stuff and such, maybe? Stuff that we learn about usually exist BEFORE we learn about it.