Why has focal raised their prices so much on Sopra line


I was looking at the Sopra 2 ,thinking about buying it ,it is a very good speaker it has not changed 
in 5 years thst I can see ,but the price has increased $4,000. Thst sounds like gouging to me ,
from $15 k to $19 k  if thatis thecase  the Wilson Sophia2 is a better speaker for the same price 
as well as night and day better resale value .
128x128audioman58

Showing 1 response by 8th-note

Fasten your seatbelt. This is going to be a regular thing in the coming year or two. There are a whole list of cost increases that manufacturers have had to cover and the latest one is shipping. Container rates have gone up over 400% in some shipping lanes. Speakers are particularly sensitive to shipping costs because they are large and heavy.  I just ordered a DAC and shortly after my order I saw that the retailer increased the price 12% in one jump.

Another factor is exchange rates. The dollar has significantly weakened compared to the Euro in the last several months which means that it takes more dollars to buy a product made in Europe.

My advice is that if you've been planning a purchase and you have the funds you should pull the trigger quickly. I'm old enough so that I've seen this movie before and I think we are going to have stiff inflation over the next couple years.

Lastly, there is no such thing as "price gouging" on a luxury item like a high end speaker. In that price range you have well over 100 choices of excellent quality speakers to choose from so simply move on to another brand unless you can't live without the Sopras. US made speakers should be somewhat less prone to large price hikes but I'll probably have to eat these words in the next few months.