Why does MQA not sound good in my system? Confused

When I got my MQA enabled DAC, I jumped on masters on tidal. Then I started comparing them to non-masters and not one Master sounds better than regular files. In fact, quite the opposite. My Brinkmann DAC is known for doing MQA well. I have a highly resolving system. I use a linear power supply for the modem, have the fiber and Ethergen setup. Sounds fabulous ... unless it is MQA. The MQA letters show up on the DAC display so it is being recognized. When I used Roon, MQA did not sound great but when I moved to mcontrol the SQ got significantly better than Roon and the difference was amplified. 
Ag insider logo xs@2xmcmanus
Becauae it is a compression scheme designed the relieve you of your long green 
Not everyone likes the "flavor" that MQA adds to music.
Lossy compression + the addition of a flavor...  Kind of like baking a cake without the sugar and then adding vinegar...
I'll say it again,
MQA is just the Dolby of the 21st century. The latter made a ton of money getting people/studios to believe they're technology made a difference.
MQA wants to do the same.
mqa - an answer to a question no one asked

highly variable and inconsistent sq at best