Why do you Pick a Certain Speaker producer?

I don't usually listen, I first look at what spikes come with the speakers. I dunno, I just like cool spikes.
Then I look at the brand name. Is it easy to spell? Does the name roll off my tounge or is it difficult to pronounce. I might listen if there are 2 speakers with cool spikes and single-syllable names just to pick a winner.

12-11-11: Bizango1
Sebrof,
I guess you like cats. We have two. My wife likes them."

Tried and tried to make the cat connection, came up with nothing.
No cats here, just a big dog.