Why do you Pick a Certain Speaker producer?

First thing I pay attention to is how the speakers look. If they don't look serious to me I move on. If they do - I listen. As for the name, it can mean something too but not particularly important. I consider the country of origin as well.

In another thread I called speakers "female" and amps "male". Maybe I was right after all.
Cheaply made no. On the other hand, when I see speakers that look like a very nice furniture, have four drivers and cost only $3k, I would most likely steer clear of them. I would prefer two drivers and well-built speakers that look okay not like a very nice furniture. If, however, we are talking $30k speakers, everything should be great; it's a lot of money. But still I would always try to guess where most of the money and effort went. In other words, I would want to "make a contact" with the designer.

Let's name those brands. I want to take a look at them.