which technology really has the best picture

I've read about all of the technologies, and I've gone to look at them at Tweeter and Circuit City. However, mostly they don't have the DLPs and rear-projection LCDs next to the plasmas and flat panel LCDs, and the lighting in the stores is terrible. I feel like the plasma picture is a little bit better than the rear projections, but I wonder if the stores use picture settings to make it look that way because the flat panels are more expensive. Consumer Reports just rated a Toshiba DLP as having really excellent picture compared to flat panel (both plasma and LCD).

If the plasma picture really is better, I'll probably wait the year until 1080p is affordable. If not, time to buy a DLP or LCD rear projection. Is there any real agreement on this? I welcome any thoughts. Thanks. -Dave