Back to the car dealerships - women cite hating the entire car dealership experience. It's the biggest problem the car mfgrs have since guess what, women influence/decide almost all high ticket family decisions... and also have plenty of discretionary income of their own.
It may also be that guys get their own money to spend as they want and comes time to buy audio they don't want to go through the whole process with their mate. In other words they only want approval and admiration after the purchase.
It may be (as in my case) that my mate could care less about the technology (though she is very technical) and only cares about the music.
Finally I think it is a lot easier for a retail sales guy to pressure a guy then a woman or a couple... A guy is wired to believe in snake oil and gold mines and let's face it is more likely to buy the bridge...
It may also be that guys get their own money to spend as they want and comes time to buy audio they don't want to go through the whole process with their mate. In other words they only want approval and admiration after the purchase.
It may be (as in my case) that my mate could care less about the technology (though she is very technical) and only cares about the music.
Finally I think it is a lot easier for a retail sales guy to pressure a guy then a woman or a couple... A guy is wired to believe in snake oil and gold mines and let's face it is more likely to buy the bridge...