Often it's the setting that women dislike. There is nothing feminine about audio gear, showrooms (including Audiogon) or salespeople. Furthermore, women are tactile. If they can't touch something, it's less than friendly.
The women I know make lots money. They like to spend lots of money. And they like toys as much as men do. Car companies figured this out years ago and therefore changed the amenities and textures of their products; they changed their marketing; they changed the layout and decor of their showrooms, and they changed their sales approach to women as active buyers.
The women I know make lots money. They like to spend lots of money. And they like toys as much as men do. Car companies figured this out years ago and therefore changed the amenities and textures of their products; they changed their marketing; they changed the layout and decor of their showrooms, and they changed their sales approach to women as active buyers.