WHAT'S UP WITH MARANTZ?


Just discovered that Marantz only offers black colored equipment in the US. (North America)
What happened to the classic champagne color?

Was going to buy the new reference 10 SACD player.   For apx $7K you would think that they would offer more options than black!

No sale.
honeybee2012

Showing 4 responses by nonoise

Hifiman5, Thanks for the clarification. I couldn't, for the life of me, figure out what it was I said since it was the closest (in the broadest sense) to what would be political when it was never my intention. I missed  the deletion and now I feel a bit foolish. :-)

All the best,
Nonoise
How is the discussion of market research "political"?
We're talking about taste and it's proportion to an audience sufficient to justify the costs of offering more than one color, which is obviously in line with the OP's topic.

I see dead subject matter all the time.
A lot of research goes into what’s best for which market. Different colors denote different tastes, outlooks and preferences. Unfortuantely, black is considered a bad-ass color associated with aggressiveness, dominance, soldiery, stealthiness, ninjas and the like. Champagne denotes civility, sophistication, artiness, elegance and what have you.

Guess which one is typically "American" to most market research departments? It’s all how we’re perceived. Despite my mention above about not judging the looks of something, I prefer the champagne look but I’m stuck with the black as well.

All the best,
Nonoise