WHAT'S UP WITH MARANTZ?


Just discovered that Marantz only offers black colored equipment in the US. (North America)
What happened to the classic champagne color?

Was going to buy the new reference 10 SACD player.   For apx $7K you would think that they would offer more options than black!

No sale.
honeybee2012
I agree.
They should offer an option of solid gold face plate and marble chassis for the money they're asking
"paint it black"
After the gold rush.
All kidding aside, they should have a "classic" champagne option.  
I know they had color options in Europe.   
They do have it https://www.marantz.co.uk/uk/products/pages/productdetails.aspx?catid=hifi&subcatid=sacdcdplayer&productid=sa10
In UK.
@milpai  Yes, I know, this is an example of anti Americanism by Marantz.

@honeybee2012,
I am not sure it is anti Americanism. Sometimes companies go with previous data and if they find that a market tends to buy 1 color most of the time, then it is much more economical for the company to offer that product in 1 color. Maybe when they were offering the champagne color in the US, it did not sell that well compared to Black? I personally would love to see that champagne color as well. But if the component produces great music, then color should not matter. Of course that is just my view, and I can understand that yours would be different.
Yeah, I have the same beef when MFG ' S only offer sliver. Like you,  no sale....but I did have to make one exception. 
Just joking about anti Americanism. Understand that companies do market research and go with the highest profit model.  Not a big fan of black -  some people like red cars, some don't - no big deal.

You would think, however, that when you get to a certain price level there would be more options.
Yeah, I have the same beef when MFG ’ S only offer sliver. Like you, no sale....but I did have to make one exception.

+1 Tim. I also made one exception, Pass Labs amps.

Speaking of cars honeybee2012, I agree. It seems that 90% of the cars on the road today are white/black/silver. Where have all the options gone?

Back to audio, Golden Ear speakers are ONLY available in black. I think that is the first I have ever heard of speakers only available in one finish.

I understand that it’s all about streamlining and cutting costs, but I don’t understand why a more expensive option finish cannot be a choice. If someone is willing to pay for a premium finish, why wouldn’t a manufacturer comply?
@jmcgrogan2 .

Agree 100%.    In the US at least, I have seen overhead photos of freeways/parking lots with 80% of the cars in white or silver.  


I agree that different finishes/chassis colors should be made available when practical.  When buying upscale components such as the Marantz Reference series, the classic champagne gold should be available.  I would opt for that distinctive finish if investing in components of that pedigree.  I emailed Marantz about this issue last night and look forward to their response.

In the Home Theater Review of the Golden Ear Reference, the issue of the "only black" finish is addressed.  Again, if you're going to invest over $8000 in a pair of speakers, you might desire a menu of finish options be available to allow a distinctiveness of appearance in your listening space.  Perhaps Golden Ear will reconsider, realizing they are entering a more elite area of the marketplace.  

Here's hoping both companies will reassess their position.

You gotta love Odyssey Audio's approach to face plate color!  Eight colors to chose from, and for an upcharge, the whole chasis can be anodized in your color choice.
Long ago, I had an all black (no choice) system, but upgrading forced me into other colors (no choice). I was then cool with that, and started to enjoy mixing it up, because in a way it showcased the individual components. As I continued to upgrade, my choices became black only again. Today, I'm back to 99.5% black again. My last piece to upgrade is my line stage. One of my serious contenders for this is Coincident. Guess what, silver only!

So, the bigger question is, should we compromise the sound for aesthetics? For most of us, I believe the answer would be no, so the frustration over this finish issue is well understood.
Kenny
@hifiman5 

please let let us know if you get a response from Marantz.

thanks
@jmcgrogan2, If you have to compromise then Pass Labs is not a bad choice! Which amp do you have? 

I will ask the OEM if the product finish can be changed, even its a special order. If not, then its something either you have to live with it or seek out another OEM.  
tax will be higher for silver plate in USA.
@maxboy00 , XA-100.5 monoblocks, very nice, though I would prefer black, but as you know, black is not an option with Pass Labs.
Hi @czarivey 


Why would the tax be higher in the USA for silver?
Nothing...

I'm tired of black equipment. I refuse to buy it.
Maybe Marantz is part of the "Black Components Matter" movement . . .?
Swing and a miss, @moto_man

Tremclad!! Problem solved!!!
New Audio  Advisor catalog just arrived.  They're selling the SA10 in champagne gold!!!!  Beautiful looking piece of gear.
@hifiman5,
You are right. On page 62, they have shown and listed "champagne only" for $6999. Strangely it is not on their site.

@honeybee2012,
You should call up Audio advisor and order one right away, if that catalog is right.
AUDIO ADVISOR advises the SA 10 is only available in North America in Black.

Catalog (page 62) is in error.



Wow what a bummer i feel so bad i could cry.
Ye, bummer indeed. But looks like we will get another catalog with corrected photo. Man they have been sending many catalogs.
Audio Advisor has the new Marantz SA10 SACD player in champagne gold!
Marantz press release states that Champagne Gold will be available only during the Trumpocracy
Never judge an audio device by it's cover.
I like the black color- very elegant.
I will say that the top components could benefit from a gold/champagne color.
Just my thought......I listen to my equipment, I don't just look at it.
Color....who cares............
A lot of research goes into what’s best for which market. Different colors denote different tastes, outlooks and preferences. Unfortuantely, black is considered a bad-ass color associated with aggressiveness, dominance, soldiery, stealthiness, ninjas and the like. Champagne denotes civility, sophistication, artiness, elegance and what have you.

Guess which one is typically "American" to most market research departments? It’s all how we’re perceived. Despite my mention above about not judging the looks of something, I prefer the champagne look but I’m stuck with the black as well.

All the best,
Nonoise
A lot of research goes into what’s best for which market. Different colors denote different tastes, outlooks and preferences. Unfortuantely, black is considered a bad-ass color associated with aggressiveness, dominance, soldiery, stealthiness, ninjas and the like. Champagne denotes civility, sophistication, artiness, elegance and what have you.

Interesting research. I see black as stealth-like. I prefer it for it's ability to not call attention to itself like silver and gold do. When people have come into my listening room, they are always drawn to any silver, gold  or champagne color components first. No one ever asks about a black component.

That is why I prefer black. I prefer the equipment NOT to call attention to itself. I certainly do not consider it "bad-ass". Maybe in a car though.

Cheers,
John
I live in Tucson AZ.  Can't have a black car here.  We go for 90 or so days in a row at 100 F.    It is not unusual to get a good stretch at 110F.   
Champagne gold cars???
100% agree. I was going to get one to go with my champagne Accuphase. Looks like I'm looking for a used Accuphase now. Black gear is 20th century. I'm not sure what kind of information Marantz gathered to think the majority of the U.S. wants blacks gear.
@donjr   If you read above, Audio Advisor DOES have the SA10 in Champagne Gold.

@hifiman5 

i called Audio Advisor.   Gold is not available in North America.  Catalog is in error.
There's lots of champagne gold cars Hifiman. In fact I have one.
I have bought equipment from Japan just to get champagne gold components. http://www.hifido.co.jp/?lang=E&genre=1&keyword=marantz&arrival=10&limit=50&pric...
The new Oppo UDP-205 will be available soon. And ill be available in silver.
http://www.oppodigital.com/blu-ray-udp-205/
Post removed 
ugh.   For the love of God, let's keep A'Gon politics free!  There are plenty other places to express your political leanings.

ugh.   For the love of God, let's keep A'Gon politics free!  There are plenty other places to express your political leanings.

Agreed!  I seen nothing in his comments that had to with this thread - the color availability of Marantz products. 

As OP, I suggest we close this thread.   Most posters are of a like mind, a reference item from a company with an esteemed history should offer their classic color scheme as an option. Especially at such a lofty price for a SACD player which is, in fact, a niche product.   

There is no argument with the "sound only" and the "pro black"  posters.  This thread was not about how the product sounds.   

Thanks
How is the discussion of market research "political"?
We're talking about taste and it's proportion to an audience sufficient to justify the costs of offering more than one color, which is obviously in line with the OP's topic.

I see dead subject matter all the time.
if Champagne Gold is not available in the US, then maybe a parts distributor where it is available can sell & ship you a faceplate

also, people need to contact marantz/hk as they likely do not read this board

I do agree with the above re a high end manf. making their legacy an option - tho I hate the ARC legacy knobs...