I'm still wondering about your ears.
The problem isn't in the ears, its in the brain. It takes a lot of time and effort to compare and evaluate different components. Are they really going to do that when already convinced it can't possibly make any difference? Why? I wouldn't. It'd be nuts. Oh sure maybe every once in a while they might be able to just sit there all lazy and passive while someone else changes things for them.
But then you know for sure exactly what will happen. The comparison won't be valid. It won't be double-blind. It won't be statistically significant. It will need to be repeated a bajillion times to be sure. It was done as part of a marketing demo. It wasn't the right music. The sun was in my eyes. The dog ate my homework.
Its all so lame you have to wonder how it is that an adult with enough on the ball to be able to afford an internet connection isn't able to make up anything better than a bunch of excuses that have people thinking like mijostyn started it all off with:
Of all the dumb, idiotic, profoundly stupid things I have ever seen.
And that my friend is a brain problem, not ears.