What High End Manufacturers Could Learn From Bose


In the high end community Bose gets no respect. The fact is they don't deserve our respect - Bose does not make a particularly good sounding product and they're over priced. Yet at the same time, there is much the high end could learn from Bose. The concept is marketing. Bose knows how to sell hi-fi equipment. Open up a general interest national magazine and there's a prominent ad for Bose. How many high end manufacturers have ever run television ads? Bose has. Bose once sent me an unsolicited videotape ad thru the mail. Finally, Bose even has retail outlets. What a concept, actually spending money to make people awear of your product with the hope that they will buy it.

My question is why doesn't Martin-Logan, Krell or Harman (Revel, Levinson, etc) embark upon similar marketing efforts? The future of high fidelity sound reproduction will be for those companies that grab it. Right now, Bose is grabbing for that future. Will any high end companies step up to the plate and challenge?
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Showing 1 response by miket2us

I hope someone from the other side of the fence (manufacturer) reads this thread as there are some intersting views being shared. I personally believe that largely due to technology it is becoming harder to build crap. not that technology alone makes good sound but the simple fact that in exemple 24bit Converters are now cheap, Op Amps are getting better all the time and higher tolerances are easier to achieve on passive components.
I think speakers are going to remain a chalenge because of their mechanical nature but there is little excuse for a manufacturer to build shitty CD players today.