What High End Manufacturers Could Learn From Bose


In the high end community Bose gets no respect. The fact is they don't deserve our respect - Bose does not make a particularly good sounding product and they're over priced. Yet at the same time, there is much the high end could learn from Bose. The concept is marketing. Bose knows how to sell hi-fi equipment. Open up a general interest national magazine and there's a prominent ad for Bose. How many high end manufacturers have ever run television ads? Bose has. Bose once sent me an unsolicited videotape ad thru the mail. Finally, Bose even has retail outlets. What a concept, actually spending money to make people awear of your product with the hope that they will buy it.

My question is why doesn't Martin-Logan, Krell or Harman (Revel, Levinson, etc) embark upon similar marketing efforts? The future of high fidelity sound reproduction will be for those companies that grab it. Right now, Bose is grabbing for that future. Will any high end companies step up to the plate and challenge?
128x128onhwy61

Showing 1 response by danielk141

This is a great thread. I still remember reading that BOSE went after Thiel & actually stopped them from using the decimal point in their 2.2 speaker. Would anyone have dreamed BOSE could copyright the decimal point?! How would you like to work for, or purchase anything from a company that is that predatory!
They should just change their slogan to "The Microsoft of Audio".

It's Miller Time..