120hz is terrific. I have an XBR4 and it utilizes 120hz and I really prefer it to my XBR2 which was only 60hz. I guess the XBR7 has 240Hz available. I don't know what kind of improvement over 120hz 240hz is. Maybe just a gimmick. It's so hard to keep up with new technology these days. I could go broke trying to keep up. Now, I'm looking at getting a universal Blu Ray player (DVD-A1UDCI) when Denon releases it. There goes another 4k. What's next?
