What brand is most recognized by non-audiophiles?

10-27-13: Mceljo wrote "but what audiophile respected brands are likely the most well known."

Are you trying to imply that BOSE is NOT an audiophile respected brand?

LOL

Klipsch - from older people I talk to. I don't know if Klipsch is considered an audiophile speaker now but they used to cater to the audiophile market back in the 80's when high end audio was more of a main stream market.

But as Bombaywalla said about Bose, Klipsch found more money to be made in the mass market. The purpose of a business is to make money. The more of it the better and that is best done by:
1) Selling to a larger number of people. Even more so than making super expensive components. Who makes more money, Bose or Wilson?
2) Focus on marketing more than solid engineering. This is true even in the high-end market. Just look at B&W. They differentiate themselves with visible technology that may not even matter but convince laymen that it does. Bright yellow Kevlar drivers, tweeter on top, curved cabinets. People look at that and say hey, no one else does that. B&W has people convinced those visual cues make for good sound. So if no one else does those things, no one else can sound as good. Ka-ching, sale is made. Bash on B&W all you want but how many brands from the 80's are gone and who has survived?

If you're going to make your sales case based on fine nuances (to the masses that is), like paper vs. poly cone drivers, good luck. Even audiophiles can't agree on that.