Hi everyone, wanted to clear up some confusion and give more answers...
The Prime wasn't supposed to be released until 2015 and the final price was originally looking to be $4,000 (which is the price we would have made it if we were a company like Slaw describes but we don't pull that). We were able to bring down the price a bit more and decided to release it early after the excitement we received from our VPI Dealer Training and Listening event. Technically the Prime at the $3,500 until the end of the year is a bonus since it wasn't supposed to be around until January. Also, if anyone is worried about Harry retiring and not having support, no worries, this table is my design and Harry just proofed it.
VPI has been growing and changing and it is in a transitional phase. Personally I have always favored the quite and smooth stability of an outboard motor. The motor housing is based off of the Aries motor, the foot print of the Prime is the same as the Classic 3 giving room for a 10 inch 3D arm with VTA tower, new isolation feet, and Classic Platter. The Prime will be $3,800 for 2015 and will not be considered for any price change until 2016. We are working to have a more consistent focused line.
More information to follow on our website after Rocky Mountain. :)