I'll chime in as an erstwhile "user" of a number of AP models (Virgo, Avanti, Medea, Kronus).
1st of all, I like AP and gladly recommend their products in the right context.
Virgo II: nice speakers, with good resolution and reasonable extension. A bit forward & bright -- but pleasingly so, "musical" if you will. Overall, I lived happily with them before upgrading and found them reasonable to drive well. I listened to the music & didn't musch bother about the rest.
Virgo III (broken in, sent by dealer for audition as a "friendly gesture"; I had the Kronus then). Results: Perplexing. I'm missing s/thing in Mr Gerhardt's intentions, as everyone else here has noted.
It took me nearly a week to set them up (I also had to move the Kronus out of the way) -- the tonal balance was only remotely reminiscent of the II, so the earlier placement wasn't good enough.
Tonal balance: it had moved upward and was MORE seamless & phase correct. The brightness/forward sound was gone, so this was (objectively) a closer reproduction of whatever signal the upstream system provided.
But where was the "magic"? Maybe the amp was insufficient???
I tried a number of amps to bring forth some emotional "magic". Finally I ended up driving them with my main amp (ss 250W class A, hi current, $15k; it should drive a small truck)
The results were very good BUT:
a) akin to a single-driver speaker with more upper end extension than, say, a Lowther. So, why not buy a single p-source with its crossoverless 100db sensitivity and dispense with the need for mega amplification????
b) the low end, while precise (I mean this) would not go very low. Don't get me wrong, what was there was seamlessly integrated with the rest... BUT in a large orchestral passage (or loud ELECTRIC base) I needed more db's in the lower end, SO,
c) I thought the result could be brought to stellar levels by adding active subs in stereo, say, AP's own... BUT
d) adding a bit to the Virgo + Lunas price, I could go for AP's big model -- or another full(er) range speaker... AND
e) why do we need overkill amplification??? If anything, hopefully the newer model could chirp with LESS driving power???
So, I don't get it. Unless it's an attempt to produce the ultimate monitor speaker for home use?