variety is the spice of life

As my friend "OZY" states..."cables are like spices" so here's my question...
Siltech's new Empress and Emperor7 series vs. Argento's Flowmaster and Flow Series.

What do you hear in each, if anything, that plays to YOUR TASTES one more then the other?
Be advised that i am assuming you know your components sonic signature and therefore bought one or the other for what it does for you system wide..
Thanks and please stay on subject!
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