The vast majority just plop em down. A few move them to where they look good. Almost no one knows there is an actual science and method to speaker placement.
Normal first step is like you noticed, to move them around listening for the best/smoothest bass response. More bass closer to walls, tighter bass further away, and where you sit makes a difference as well. At this stage you don’t care much about precision you’re just listening for bass and bass/midrange balance.
Next step, is to listen for midrange/treble balance and imaging. First use a tape measure to make sure they are precisely equidistant to your sweet spot. Then tweak them for toe in. In your case you can also tweak the midrange/tweeters.
Then check again, this time measuring to eliminate even the tiniest fraction of an inch of being not perfectly symmetrical. I've used a framing square and string in certain situations. Because I have found as little as 1/8" to diminish image focus. Its that big a deal.
Finally, now that you have them dialed in, you can start looking to see what if anything you might want to do in the way of treating side wall reflections. You don’t have to go all GIK there’s dirt cheap things like a folded blanket you can try, or pick up a 2x3’ panel of Owens Corning acoustic panel at the hardware store for a couple bucks. That exact same panel that costs a few bucks is what’s inside a lot of expensive panels.
Its real easy to spend thousands and thousands of dollars and not get as good results as you can get for free or cheap, with just a lot of time and effort.
Normal first step is like you noticed, to move them around listening for the best/smoothest bass response. More bass closer to walls, tighter bass further away, and where you sit makes a difference as well. At this stage you don’t care much about precision you’re just listening for bass and bass/midrange balance.
Next step, is to listen for midrange/treble balance and imaging. First use a tape measure to make sure they are precisely equidistant to your sweet spot. Then tweak them for toe in. In your case you can also tweak the midrange/tweeters.
Then check again, this time measuring to eliminate even the tiniest fraction of an inch of being not perfectly symmetrical. I've used a framing square and string in certain situations. Because I have found as little as 1/8" to diminish image focus. Its that big a deal.
Finally, now that you have them dialed in, you can start looking to see what if anything you might want to do in the way of treating side wall reflections. You don’t have to go all GIK there’s dirt cheap things like a folded blanket you can try, or pick up a 2x3’ panel of Owens Corning acoustic panel at the hardware store for a couple bucks. That exact same panel that costs a few bucks is what’s inside a lot of expensive panels.
Its real easy to spend thousands and thousands of dollars and not get as good results as you can get for free or cheap, with just a lot of time and effort.