TT sounds so bad I cringe - Help Please

Hello all;

I've been slowly moving up the sound scale, slowly being the optimum words. I've purchased, on here mostly, the following; Jolida 102b modded, Quad 12L's, Music Hall MMF25 CD. I'm very happy with the sound of that equipment. I also have the following that I'm not happy with at all; parasound zphono, Music Hall MMF 2.0 (yes its the original MMF) and a goldring 2200 cartridge.

I think I set it all up right, but I have to say the sound is horrible, actually too horrible to even listen too. Shrill and muddy sum it up well. I've tweaked and re-tweaked all the adjustments I can, but nothing really changes the sound. I have the zphono on the mm setting.

What are your thoughts, opinions? Any are welcome!!

Thanks
Jack