Transparent Opus speaker cable

Why is the Transparent Opus speaker cable so hideously expensive ($33k!!!)? Even if I would make a speaker cable containing pure gold conductors it wouldn't be so expensive. It is not my intention to ridicule this super cable, I'm just wondering what is causing it's ultra high price.

I am sure a lot of the price isn't the materials. It's the R&D that went into producing the cable. Plus paying for the employee's salaries, marketing, dealer markup, and their desired profit.

Plus, some people, the more expensive, the better. I don't have that kind of money !

I used to use Transparent Ref w/ XL cables exclusively in my system, it's good stuff. I've since moved to Purist Audio Designs. Nothing against Transparent, I just like the Purist better in my system.