BSG has done a stellar job in marketing the QOL. They took a process that should have zero audiophile appeal and fashioned it in such a manner that it is now the hot audiophile product. Imagine if they had offered the QOL as a mid/side stereo width control? Instead they pitched it as a "signal completion" device and talked about recovering hidden phase information. This obscures what the device really does, but it sounds pseudo-plausible and at least it's readily repeatable. BSG is also smart enough to realize that for some audiophiles it's preferable, it might even be mandatory, for the operating principles of a product to not be understandable, or at least operate under some unknown, newly discovered process. It's the antithesis of the if it measures good... school. Then there's the review in TAS. A feature review by the magazine's editor for a new company with a single product is quite a coup.
BSG should be applauded for bringing to audiophiles the benefits of mid/side processing.