Like too many audio companies, these speakers are priced at what the market will bear. I think B&W makes grossly overpriced speakers. That is why I have bought used DM2's, DM14's, 1400's. 12's, 1200's, and 17's, along with DM23's as I wended my way to my 803's, which finally are good enough to sell my beloved electrostatics that I bought 30 years ago to replace my Maggies. Even for the exorbitant price of 803's I have to run subs fro my big room. If I could afford, or really wanted a Ferrari, I would still buy it used.
Imagine what great stuff you could buy for $12,000 if you were on a budget.