These seem a bit pricey $$$

Saw Steve Guttenberg’s review of the Credo 900’s the other day. I realize there is a lot more involved in the cost of a speaker than parts costs - labor, insurance shipping, dealer margins. OK, that’s called business. But 12K for these?
Just seems a bit out of line.
No, I never heard them.  Maybe they're worth it.
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There are many well regarded inexpensive speakers that sell well from Paradigm, Elac, Klipsch, Wharfedale, etc., so the argument that pricing defines quality is ridiculous. 
One should expect more quality and/or quantity of physical product and/or sound when paying more but of course price alone determines only how much you pay.
     Like too many audio companies, these speakers are priced at what the market will bear.  I think B&W makes grossly overpriced speakers.  That is why I have bought used DM2's, DM14's, 1400's. 12's, 1200's, and 17's, along with DM23's as I wended my way to my 803's, which finally are good enough to sell my beloved electrostatics that I bought 30 years ago to replace my Maggies.  Even for the exorbitant price of 803's I have to run subs fro my big room.     If I could afford, or really wanted a Ferrari, I would still buy it used.  
     Imagine what great stuff you could buy for $12,000 if you were on a budget.