Who buys $50k products from two or three people operations?
the viability of hi end companies
it amazes me that there are so many companies selling audio components, given the small customer base, and poor economic conditions.
obvious the marketing approach is a factor, but if one depends upon sales of components for a livelihood, i am surprised that so many companies exist.
it seems the trend is direct marketing on the internet , low overhead, and sales providing a second, rather than primary income, as the way a company can survive. it still is a surprise that so many companies sell cable, digital components, amps, preamps and speakers.
one would think that the number of such companies would be shrinking rather than expanding.
any thoughts ?
obvious the marketing approach is a factor, but if one depends upon sales of components for a livelihood, i am surprised that so many companies exist.
it seems the trend is direct marketing on the internet , low overhead, and sales providing a second, rather than primary income, as the way a company can survive. it still is a surprise that so many companies sell cable, digital components, amps, preamps and speakers.
one would think that the number of such companies would be shrinking rather than expanding.
any thoughts ?