Beauty, or perfection, is in the eyes (or in this case, ears) of the beholder.
Each and every one of us has a different / unique preference on what is pleasing to our ears. In most cases speakers are designed to reproduce a certain frequency range, and ultimately based on the design of the speaker and the components selected, the speaker will have its own unique "sound". The trick is for the end user to find the speakers that matches his / her own tastes, and which fit their budget.
I have to be honest. My current system would be laughed at by many here, and when I recently walked into a Best Buy as a first step in doing some speaker shopping, I heard nothing there that was so great / so much better than my current system that made me want to make a purchase, so I didn't. I resisted the temptation of something shiny and new, or something that sounds different and therefore may be interpreted by my brain as being better.
If someone has the resources to continuously purchase speakers in pursuit of the best listening experience possible, more power to them. I don't feel the we are being bamboozled by speaker manufacturers, there are definitely multitudes of speakers out there that have varying degrees of quality and sound.