The targeted audience has a significant role. I played in a band for a while, and we had some members who worked diligently at creating new music and arrangements. During our gigs, the audiences were always very polite with the new stuff. It was the standards, however, that they really liked and wanted more of. Artists who want to sell jazz recordings have to consider the targeted market. A successful musician (in terms of recordings sold) will have good marketing in addition to good musicianship. Yes, even the standards of classical music had a money trail!
I think Mapman is correct in that the volumes of information available via the internet make it very difficult for the audiences to quickly elevate some pieces as standards. I suspect it may take a while before the standards from today's generation separate themselves from the rest. Even then, it may not be a clear separation.
I think some "magic" has to take place for a piece to become a standard. It isn't just about creativity, or the musician, or the tune. It isn't just about the recipient, or the story being told. There isn't a simple formula. There is a connection somewhere though. Perhaps the changing of tastes have created an environment where the connections are very few and far between...
I think Mapman is correct in that the volumes of information available via the internet make it very difficult for the audiences to quickly elevate some pieces as standards. I suspect it may take a while before the standards from today's generation separate themselves from the rest. Even then, it may not be a clear separation.
I think some "magic" has to take place for a piece to become a standard. It isn't just about creativity, or the musician, or the tune. It isn't just about the recipient, or the story being told. There isn't a simple formula. There is a connection somewhere though. Perhaps the changing of tastes have created an environment where the connections are very few and far between...