The Science of Cables

It seems to me that there is too little scientific, objective evidence for why cables sound the way they do. When I see discussions on cables, physical attributes are discussed; things like shielding, gauge, material, geometry, etc. and rarely are things like resistance, impedance, inductance, capacitance, etc. Why is this? Why aren’t cables discussed in terms of physical measurements very often?

Seems to me like that would increase the customer base. I know several “objectivist” that won’t accept any of your claims unless you have measurements and blind tests. If there were measurements that correlated to what you hear, I think more people would be interested in cables. 

I know cables are often system dependent but there are still many generalizations that can be made.
Life is "life and death".
At first the line proffered up-thread Life= life + death didn’t make much sense, I mean it had some measure of gravitas and all but it didn’t seem to even do the equatee thingee right and I thought it maybe might have something to do with lower and upper case letters, like you know, Life being bigger than just plain life and death here just making up the after a rigourously rigourous analysis that drew on my vast understanding of all things arithmetic ( well at least to anything up to the number 10 cause after that I have to take my socks off and trust me we don’t want to go there ) I realized it also may mean that death could/would be 0 for the equation to work...which I suppose makes some kind of deep meta religious/physical sense....and is actually pretty deep, well for this thread anyway...jeez could be the start of a arithmetically based Newer Than New Testament or something big like a killer video game...

OK, sorry for the interruption, carry I’m going to have a nap, my brains hurts....
An interesting review by Wes Phillips of the Transparent Music Link Reference interconnect & Music Wave Reference speaker cable.
All I can say is some people get hung up on measurement and are too quick to say don't waste your money because all wire sounds the same...snake oil. I agree with those that say trust your ears...all I really care about (with-in reason) is what I hear.
Often, after spending a load on some esoteric tweak, component or cable, you shouldn't trust your ears...because your ears are connected to your brain.  And the brain's expectation after such a purchase will provide you with, not what you hear, but what you want to hear.
And the brain's expectation after such a purchase will provide you with, not what you hear, but what you want to hear.
I agree.  Question your own brain first.  

"Know thyself first" ... forgot who said that lols.