The Problem with Synergistic Research


The problem is one that a number of cable makers suffer from. I preface my remarks by noting this not a problem that is exclusive to Synergistic Research. I use SR as an example because I am more familiar with their cables than with the cables of other companies that have the same problem.

The problem is the cost of incremental improvements. SR makes some great products. But, in spite of their copy writing, not all SR products are great, IMO. Some SR products have made great improvements in my system -- like the Tesla SE Hologram D power cord. That having been said, in retrospect, despite the bally-hoo that surrounds SR product launches, most of their products have brought no more than incremental improvements to my system. Products from other cable companies have brought equal or greater improvements for me -- often at much lower cost.

The problem is that SR has such fast-paced marketing with products coming out at a gallop supplanting recently released products -- such as the SR line of PowerCell conditioners -- that I sometimes feel I have been left in the dust.

We cannot stop the relentless march of technology. But at the high price of most of SR's offerings one is often left with sense of being left out instead of left in when new products come on the heels of products one has just purchased. The SR trade-up program does not remedy this problem at all, IMO.

There are many other cable companies without fast-paced marketing that provide equal or better value for the money, IMO. Companies like Bybee, HiDiamond and Cardas. I am probably not the only one who feels as I do about SR and other companies with fast-paced marketing.
sabai

Showing 3 responses by facten

Not sure what the point of all of this is. SR has the right to operate its business model as it sees fit and protect its intellectual property whether or not you think all of their products are great or not. Likewise , you have the right to make the choice of buying its products or not, upgrading within SR's line or not. If you don't like SRs business model then switch to a brand that better suits what you are after versus agonizing over the fact that how they operate doesn't suit you. A company like Apple must really give you heartburn!
You stated above that you own a business, so my questions to you are - Do you not market/hype your business and products or services? Do you not try to differentiate yourself from your competitors? Do you not innovate to attract customers? Do you not look for unexplored market niches? Do you price your products or services without a mark-up that allows you the returns you want? Along with great customer service companies who want to stay in business and succeed do these things. So if your answer is yes to most if not all, then why shouldn't audio manufacturers be able to do the same. Presumably your customers have the choice of doing business with you or not. Likewise, you have choices to make audio purchases from whatever company you like within the context of how each operates. Good luck on your quest and, yes enjoy the music!
I can agree with nt your comment Joncourage however following the entire thread I don't think that anything any vendor would do would satisfy Sabai