The new PWB product. Are you ready for this?

9123d0e0 0b2c 4f33 bc4f f96e5eaf8c6bgeoffkait
Put me down for a thousand of those !
I think this might make Wolf Garcia's head explode.

Okay, newcomer here. Can someone explain what the heck the problem/issue is that this product is supposed to solve? Seriously. I need like a hundred words on why someone would need these things. Thanks.