The Hub: some things get OLDER - some get BETTER


Here's one of those history lessons we mentioned yesterday. Once upon a time in the early days of The High End, back when Audio Research was just beginning to make a name for itself, a young man from Connecticut appeared with a skinny little rack-mount preamp. At a time when the ARC gear seemed impossibly expensive, the young guy priced his new preamp ABOVE the ARC SP3A-1, that awkwardly-named darling of TAS and JGH, which then cost the unbelievable sum of $650.That $650 in 1975 bucks equals $2500 today; even $2500 doesn't sound breathtaking now, but believe us, those were different times. Anyway, the new kid priced his preamp at $950: close to four grand in new-millennium money.

It was sleek and cool and the insides looked like a laboratory instrument. Mark Levinson was as cool as his new preamp, called the JC-2 for his friend and designer, John Curl (about whom, more another day). Our first encounter found him sitting on the floor of an audio-salon, shoes off, in a lotus position. The plan was to compare his black box with the Audio Research; problem was, the switching device was such junk it made them sound alike. Not BAD, mind you, just alike. Mark was not happy, but ultimately, his preamp was properly installed, sounded wonderful, the end.

Mark had an even more staggeringly-expensive preamp, the LNP-2 (Low-Noise Preamp, if memory serves) which looked as though it came out of a recording studio. Indeed, it often did service there. Rarely seen then because of its price (initially what, $2795?, then $3500: which in today's money is A LOT!), you almost never see one now. Yet: here is one For Sale on Audiogon right now. Wow.

As years went by, Mark's gear became justly well-known. As entrepreneurs do, he sold that company, then founded Cello and Red Rose Music, working with designers like the late Tom Colangelo and Victor Tiscareno (now with Apple). And now he's back with Daniel Hertz S.A., based in Switzerland, and tagged with his parents' middle names (website under construction at www.danielhertz.com). The company will offer one preamp, one amp, a media PC and three speakers with the surprisingly-high efficiency of 100db/1w/1m. Mark promises unmatched construction and sound. At 63, when most are winding down their lives, Mark has both a new company and a new baby.

Guts, or faith in the future? Perhaps both.

Showing 2 responses by almarg

An excellent and informative article; thanks! I hadn't been aware of his new venture.

Mark was clearly one of the most influential figures in the evolution of the high end as we know it today. The products of Mark Levinson Audio Systems, Ltd., when it was his company during the 1970's and early 1980's, were instrumental in pioneering and furthering the concepts of minimalist circuit design, no tone controls, no-compromise parts quality and build quality, long-term reliability, and elegant finish and appearance.

His products from that era are highly collectable today, command high prices, and are generally still excellent performers by contemporary standards. Repairs, if necessary, can be a significant issue though, due to parts unavailability.

Lots of additional information, pictures, etc. on the early MLAS products, as well as biographical information on its key people, can be found at http://www.marklev.com/ (with which I have no connection, btw).

Thanks again!

-- Al
Audiogon appears to be correct about the MLC-1, JC-1, and JC-2 chronology. See the marklev.com site I linked to, which links to a TAS review that appeared in 1980 of a prototype version of the MLC-1.

Mofi is correct that the sale of MLAS by Mark Levinson was not simply a "sale" on his own initiative. As I recall reading in TAS and elsewhere at the time, there were severe financial problems, followed by necessary infusions of new capital, followed by power struggles and conflicts between Mark and one or more of those involved in the capital infusions.

As MoFi indicates, the result of that was Mark's loss of not only the company, but the right to use his own name on future products.

Best regards,
-- Al