True there, @bob540 and kinda vapid post-Kardashian twerking, etc. but remember the Elvis hip grind was considered too risqué for TV back in the day? Sex definitely sells. It's certainly part of the appeal of music videos going back to the MTV era and earlier. With music delivered as part of an entertainment "package" of dancing, effects, etc., you aren't necessarily being asked to listen to the music, or the vocal abilities of a singer. (Perhaps that's one reason I don't listen to as many female vocalists these days as I did 20 years ago).
At bottom, it's a business. And as someone pointed out above, there are the innovators and then the followers, hoping to cash in on a trend. Which leaves the A&R department (if it exists and isn't an algorithm at Big Data) trying to come up with something that is the same but different. That too was characteristic of the "good old days"---Doug Sahm was cast as a British Invasion rocker to garner radio time, but he wasn't a Brit and was actually pretty talented.
I think we have all these niches these days, which may be a reflection of the society we live in. I won't use the "diversity" word, because it conjures up the social justice issues now associated with the term, but what I get a big kick out of is young people discovering old stuff for the first time. And for them, it's genre agnostic-- they can go from country, to metal, to jazz, to hip-hop.
In some ways, that's cool, and contradicts the siloed nature of genre slicing.
I know with friends that we have overlapping musical tastes like a Venn diagram-- areas where we share an interest and areas where I'm interested and they aren't and vice-versa. The biggest challenge for me in the last 10 or 15 years was to expand my musical horizons beyond my "comfort zone." I still can't get my head around some free jazz---it's just too cacophonous, but I've definitely become more accustomed to, and enjoy music that would have been too out there for me at one time.
At bottom, it's a business. And as someone pointed out above, there are the innovators and then the followers, hoping to cash in on a trend. Which leaves the A&R department (if it exists and isn't an algorithm at Big Data) trying to come up with something that is the same but different. That too was characteristic of the "good old days"---Doug Sahm was cast as a British Invasion rocker to garner radio time, but he wasn't a Brit and was actually pretty talented.
I think we have all these niches these days, which may be a reflection of the society we live in. I won't use the "diversity" word, because it conjures up the social justice issues now associated with the term, but what I get a big kick out of is young people discovering old stuff for the first time. And for them, it's genre agnostic-- they can go from country, to metal, to jazz, to hip-hop.
In some ways, that's cool, and contradicts the siloed nature of genre slicing.
I know with friends that we have overlapping musical tastes like a Venn diagram-- areas where we share an interest and areas where I'm interested and they aren't and vice-versa. The biggest challenge for me in the last 10 or 15 years was to expand my musical horizons beyond my "comfort zone." I still can't get my head around some free jazz---it's just too cacophonous, but I've definitely become more accustomed to, and enjoy music that would have been too out there for me at one time.