Taperwire Microphone/Balanced Audio Flat Wire

Hi guys what is your opinion aboutthe new patent Taperwire Microphone/Balanced Audio Flat wire featured in consumer electronic show 2009 in vegas. is it worth the hype. there website also features flat wire hdmi cable.
here are the links
ces 2009 link
http://myces.bdmetrics.com/PDT-344754/Taperwire/Microphone-Balanced-Audio-Flat-Wire/1STP26.aspx

and taperwire website link www.taperwire.com