There's no such thing as "overkill", but at the same time, your goal shouldn't be to "pressurize" the room (unless you're listening to Bassnectar at 11), but to seamlessly blend them with your speakers so that they don't call attention to themselves. You want them to deliver all the bass that's there in the music, the lower frequencies that most speakers can't deliver, but not overpower the midrange and treble.
I think you get a lot of bang for your buck with Rythmik and I like their servo technology, but also like SVS and Power Sound Audio. Get as much and as many subs as you can afford. Spreading out the load and using multiple subs to cancel out peaks and nulls is a good thing. My room is a little bigger than yours and opens into a kitchen/dining room area. I have two Rythmik F25s and two SVS SB13 Ultras (both are sealed subs). Not overkill.
I think you get a lot of bang for your buck with Rythmik and I like their servo technology, but also like SVS and Power Sound Audio. Get as much and as many subs as you can afford. Spreading out the load and using multiple subs to cancel out peaks and nulls is a good thing. My room is a little bigger than yours and opens into a kitchen/dining room area. I have two Rythmik F25s and two SVS SB13 Ultras (both are sealed subs). Not overkill.