Starting a new dedicated HT

Looking to build a dedicated HT room in basement. Looking at lots of of choices for speakers. Likely going to use Integra 70.4 receiver but will likely add separate amp in the future. Looking at both in wall with closed baffle from Triad as well as freestanding from Zu, SVS, Focal, etc. likely 7.1. Using 120" screen. Room is 22x15x9. I've used Merlin speakers in the past and really want a great stereo reproduction as well. I've used tubes in the past but want a simpler setup that my family can enjoy. Likely 60/40 HT/music. Budget is variable.