speaker cables for b&w

What speaker cables are good with b&w speakers? On b&w website they recommend speaker cable with 0.1 ohm impedance. Does anyone know if this is important?
Probably need to know which B&W your talking about to give a accurate answer to yuor needs.....
I've used audio quest and Transparent audio cables with much success with my B&W speakers
I used www.pothaudio.com when I had my B&W's with great success. Also try analysis plus I liked them because they were neutral.....
most of the speakers on b&w webiste required 0.1 or 0.2 impedance.
Speakercables are not that critical as vendors try to make us believe.
Just ordinairy cable is pretty good unless your distance is over 50 meters.