What model #?
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Remeber that Sony's studio arm own a giant catalog of movie titles. Their DVD sales are dying. They're pricing BR players very aggressively in order to spur re-purchases of old titles on the new format. The PS3 has long been sold with a subsidy because it will move games and movies.
By all means, take advantage.
PS My info source is a neighbor who is head of Int'l Sales for Sony's BR Division.
It was the BDP-BX2. Just entry level but can't complain for that price. That's funny, when BR first hit the shores folks here would have been all over themselves for a player at that price, now it's cynic central, LOL! I've no connection with Sony in the least but I'm always willin' to pass along a good buy for fellow AGer's..Enjoy!