I've noticed the same thing, and agree their ads are generally easy to spot.
Sky HIGH fi
I pride myself in knowing which classified ads belong to skyfi. I'm usually right 90% of time before I click on the ad. Wow, who are the marks, er I mean customers, who are buying from these guys? They have excellent feedback and a lot of it. Hard to believe the seasoned audio gurus in these forums are falling over themselves to overpay.
Oz
Oz