Should Manufacturers Post Prices In Ads


You have $1500 to spend for a preamp and you spot a sexy unit advertised in Stereophile. The ad pitch is compelling so you decide to spend the next 15 minutes of your life calling the company or contacting the website to find an authorized dealer. Guess what happens next ? Your dream preamp sells for $15,000 not $1500 and zap you are back here looking for a used classic. If manufactures had the nerve to post prices on their ads they could save the dealer and us a lot of time and trouble. If this has ever happenede to you how did you feel about it ?
stokjoc

Showing 2 responses by stokjoc

My original point was that prices in ads save everyone from the consumer to the dealer a lot of time and trouble. You either agree or not it's that simple. My mistake for not making it a direct question. Nuf said.
Although I respect Jim's opinion that this posting is a "lame nitpick" I would like to ask him the following thought question. Do you think that Audiogon would be more or less useful if prices were not posted ? Perhaps some people think that less information is more beneficial but not me. I could even make a strong case as to why some manufacturers might generate more sales by publishing prices but that is another area to explore.